Waheed Niawash, the founder of Dursa, graduated in economics and accounting from Kabul University's Faculty of Economics and the Institute of Management and Accounting. He also completed some online certifications and professional seminars on mobile money, e-payment, EMI & PI.
Waheed also worked and gained experience in various fields for over nine years. He spent those years teaching and managing several educational institutions, cooperating with Moore Afghanistan in marketing, and has been working on payment application development from 2018 until now. It is with this background in accounting, management, Business administration and technology that Waheed brings a unique perspective to the traditional business of Afghanistan handicrafts.
Handmade products from Dursa have been produced sporadically for years. So, at the beginning of 2021, Waheed and his team decided to create Dursa handicrafts professionally and creatively. Dursa has a team of 10 people who work in different departments.
Dursa products are categorized into three types. The first type is decorative tableware that includes plates, bowls, napkins, etc. The second type is home decor such as wall rings, pillows, curtains, coffee art, etc. The third type is fashion products, including bracelets, handbags and purse, necklaces, headpieces, and more.
The brand Dursa, according to Waheed and his team, means a different shape of handicrafts.
The products that are made in Dursa are not like the ones you find at an Afghanistan market because the team values their products in terms of product type, quality and creativity.
Creativity in production, accuracy in quality, and uniqueness in the products are thetop priorities of the Dursa team. And of course, the management of the business of Dursa is top notch due to Waheed’s extensive background in that and other related fields.
When Waheed partnered with Aseel, Aseel’s transparent payment processes and end-to-end supply chain really caught his attention. Having spent a career on management, business administration and e-payments, Aseel’s model was something which the Dursa brand was able to integrate well. Waheed and his team’s goal with the business is to create employment opportunities, participate in Afghanistan's economic growth process, and provide exceptional products to customers. By partnering with ASEEL and other such endeavors, the Dursa team wants to expand the sales of Dursa products to all provinces of Afghanistan and foreign countries in the long run.