June 4, 2020

We are happy to announce that ASEEL has made it to the final round of two different pitch competitions. Since launching in May 2019 of last year, the team has been looking for funding opportunities to further their goals. First, in February 2020, Abdullah Khalid, ASEEL’s chief legal advisor, presented the ASEEL platform to a panel of judges for the yearly Deliveroo Big Pitch in the UK. Deliveroo uses its Big Pitch to fund new tech startups, allowing business owners to present their ideas to the world’s leading tech investors. Out of thousands of applications, 6 were chosen as finalists. Abdullah presented ASEEL to Deliveroo and received tailored feedback on areas where the business pitch could be improved. Even though ASEEL didn’t receive the final prize, it was a great opportunity to expose our platform to tech investors. Great job, Abdullah!

In late April, ASEEL was chosen as an alternate presenter for Inventures. Inventures is a tech start up funder that works to connect promising businesses with big-tech investors. While ASEEL did not get to pitch virtually to a panel of judges in Calgary, Canada during the Inventures Virtual Pitch event on June 3rd, being chosen as an alternate still means that we had to beat thousands of other applications to get this far.

Acceptances into the highest levels of these high-profile start up pitch events means that our platform is gaining exposure and momentum. We still have a long way to go, but we are energized by the responses that we’ve received so far. Help us find opportunities to fund our platform! If you know of any grants or pitch competitions that ASEEL would be a good entrant for, please reach out to our team via our website. Together we will use this momentum, grow our platform, and economically empower men and women artisans in Afghanistan. For more information about ASEEL, check out or website or any of our social media channels.