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ASEEL is Global

ASEEL piloted in Afghanistan, but our model can succeed in any country with an artisan sector. The handmade goods sector is economically resilient and sustainable. ASEEL is working towards a future where multiple countries’ handmade sectors are included in our platform to compete with global markets.

ASEEL is Sustainable

ASEEL plans to work with local businesses to boost their products, brand, and revenue. We will not displace existing artisan businesses and institute factory-based systems or promote businesses that mass produce items. All our items are handmade by individual artisans, using sustainable materials.

ASEEL is Impact-Driven

Our business believes that development happens most sustainably at local levels. We work with artisans to improve their global customer engagement, build their brand, and help them increase their production and hiring capacities. Doing so allows them to improve their lives, the lives of their families, and their communities.

ASEEL is Ethical

We support all international standards that protect against child labor and support fair wages. Our platform is built with full transparency for both customers and producers. So customers know where their money is going and that the funds make it back directly to our artisans.

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Butterfly Islamic Design Art
-10%
Butterfly Islamic Design Art
Special Price AFN 3,492 Regular Price AFN 3,880
Shama Islamic Art
-10%
Shama Islamic Art
Special Price AFN 2,790 Regular Price AFN 3,100
Islamic Geometric Design Art
-10%
Islamic Geometric Design Art
Special Price AFN 2,790 Regular Price AFN 3,100
Butterfly Islamic Design Art
-10%
Butterfly Islamic Design Art
Special Price AFN 3,492 Regular Price AFN 3,880
Shama Islamic Art
-10%
Shama Islamic Art
Special Price AFN 2,070 Regular Price AFN 2,300
Islamic Geometric Design Art
-10%
Islamic Geometric Design Art
Special Price AFN 4,140 Regular Price AFN 4,600
Shamsa Geometric Design Art
-10%
Shamsa Geometric Design Art
Special Price AFN 6,930 Regular Price AFN 7,700
Shamsa Art
-10%
Shamsa Art
Special Price AFN 9,000 Regular Price AFN 10,000
Sama Dance Calligraphy
-10%
Sama Dance Calligraphy
Special Price AFN 3,492 Regular Price AFN 3,880
Nuristani Handwoven Short  Chapan
-15%
Nuristani Handwoven Short Chapan
Special Price AFN 8,160 Regular Price AFN 9,600

Our Products

Nuristani Handwoven Short  Chapan
-15%
Nuristani Handwoven Short Chapan
Special Price AFN 8,160 Regular Price AFN 9,600
Nuristani Handwoven Short  Chapan
-15%
Nuristani Handwoven Short Chapan
Special Price AFN 8,160 Regular Price AFN 9,600
Nuristani Handwoven  Chapan
-15%
Nuristani Handwoven Chapan
Special Price AFN 10,200 Regular Price AFN 12,000
Nuristani Handewoven Chapan
-15%
Nuristani Handewoven Chapan
Special Price AFN 6,120 Regular Price AFN 7,200
Nuristani Pakol
-15%
Nuristani Pakol
Special Price AFN 510 Regular Price AFN 600
Nuristani Pakol
-15%
Nuristani Pakol
Special Price AFN 510 Regular Price AFN 600
Nuristanni Wool Waistcoat
-15%
Nuristanni Wool Waistcoat
Special Price AFN 2,550 Regular Price AFN 3,000
Nuristanni Wool Waistcoat
-15%
Nuristanni Wool Waistcoat
Special Price AFN 2,550 Regular Price AFN 3,000
Nuristani Pakol
-15%
Nuristani Pakol
Special Price AFN 510 Regular Price AFN 600
Nuristanni Wool Waistcoat
-15%
Nuristanni Wool Waistcoat
Special Price AFN 2,550 Regular Price AFN 3,000
Natural raw Necklace
Out of Stock
Natural raw Necklace
Special Price AFN 4,158 Regular Price AFN 4,620
Lazuli Necklace for women
-10%
Lazuli Necklace for women
Special Price AFN 3,240 Regular Price AFN 3,600
Ruby Necklace
-10%
Ruby Necklace
Special Price AFN 3,240 Regular Price AFN 3,600
Tiger eye Necklace
-10%
Tiger eye Necklace
Special Price AFN 2,916 Regular Price AFN 3,240
Red agate Necklace
-10%
Red agate Necklace
Special Price AFN 2,700 Regular Price AFN 3,000
 lazuli Necklace
-10%
lazuli Necklace
Special Price AFN 2,808 Regular Price AFN 3,120
 Pomegranate Necklace
-10%
Pomegranate Necklace
Special Price AFN 4,860 Regular Price AFN 5,400
lapis lazuli Necklace
-10%
lapis lazuli Necklace
Special Price AFN 2,808 Regular Price AFN 3,120
Natural Raw Aquamarine Necklace
-10%
Natural Raw Aquamarine Necklace
Special Price AFN 2,160 Regular Price AFN 2,400
Amethyst Necklace
-10%
Amethyst Necklace
Special Price AFN 3,456 Regular Price AFN 3,840
Wooden Box
New
Wooden Box
AFN 900
Wooden Clock
Out of Stock
Wooden Clock
AFN 4,200
Candle Holder
New
Candle Holder
New
Cylinder Shaped Box
Out of Stock
Nuristani Carved Gift Box
-5%
Nuristani Carved Gift Box
Special Price AFN 1,425 Regular Price AFN 1,500
Nuristani Gift Box
-5%
Nuristani Gift Box
Special Price AFN 950 Regular Price AFN 1,000

LATEST FROM BLOG

The freshest and most exciting news
  • ASEEL Distributes Another Round of Covid Relief
    ASEEL Distributes Another Round of Covid Relief
    Earlier in the fall, the ASEEL team continued their support of the artisans in their network during the ongoing Covid-19 pandemic. Though much of Afghanistan continue to operate as normally as possible, in-person markets and large gatherings of artis...
  • With Finalist Appearance for Entrepreneurship World Cup, ASEEL Migrates to Amazon Web Services
    With Finalist Appearance for Entrepreneurship World Cup, ASEEL Migrates to Amazon Web Services

    Earlier this year, ASEEL was selected as one of the top 100 startups in the global Entrepreneurship World Cup. ASEEL competed with over 100,000 startups globally to be crowned as one of the top 100 startups in the world.As part of the EWC Program ...

  • ASEEL Launches in Kabul!
    ASEEL Launches in Kabul!

    Earlier today, the ASEEL HQ team hosted its long-awaited launch in Kabul. The team has been working diligently since earlier in the year to overcome challenges posed by Covid-19 and get ASEEL posed to provide delivery of handmade goods within the ...

  • ASEEL Provides First Round of Covid Relief to Artisans
    ASEEL Provides First Round of Covid Relief to Artisans

    In these unprecedented times, a little kindness goes a long way. And our ASEEL community showed kind support in our first fundraiser to help artisans through the Covid-19 crisis. ASEEL provided the first round of Covid relief to our artisans from ...