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ASEEL is Global

ASEEL piloted in Afghanistan, but our model can succeed in any country with an artisan sector. The handmade goods sector is economically resilient and sustainable. ASEEL is working towards a future where multiple countries’ handmade sectors are included in our platform to compete with global markets.

ASEEL is Sustainable

ASEEL plans to work with local businesses to boost their products, brand, and revenue. We will not displace existing artisan businesses and institute factory-based systems or promote businesses that mass produce items. All our items are handmade by individual artisans, using sustainable materials.

ASEEL is Impact-Driven

Our business believes that development happens most sustainably at local levels. We work with artisans to improve their global customer engagement, build their brand, and help them increase their production and hiring capacities. Doing so allows them to improve their lives, the lives of their families, and their communities.

ASEEL is Ethical

We support all international standards that protect against child labor and support fair wages. Our platform is built with full transparency for both customers and producers. So customers know where their money is going and that the funds make it back directly to our artisans.

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Our Products

Gulrez Dress
Out of Stock
Gulrez Dress
Special Price AFN 19,200 Regular Price AFN 24,000
Afghan Formal Coat
New
Black Tourmaline Ring
-15%
Black Tourmaline Ring
Special Price AFN 1,570 Regular Price AFN 1,850
Black Tourmaline Bracelet
-20%
Black Tourmaline Bracelet
Special Price AFN 2,210 Regular Price AFN 2,770
Black Tourmaline Earring
-20%
Black Tourmaline Earring
Special Price AFN 2,210 Regular Price AFN 2,770
Black Tourmaline Necklace
-20%
Black Tourmaline Necklace
Special Price AFN 3,680 Regular Price AFN 4,600
Black Tourmaline Set
-20%
Black Tourmaline Set
Special Price AFN 9,580 Regular Price AFN 11,980
Green Agate Double Ring
-20%
Green Agate Double Ring
Special Price AFN 1,840 Regular Price AFN 2,300
Green Agate Single Ring
-15%
Green Agate Single Ring
Special Price AFN 1,570 Regular Price AFN 1,850
Green Agate Tops
-20%
Green Agate Tops
Special Price AFN 1,840 Regular Price AFN 2,300

LATEST FROM BLOG

The freshest and most exciting news
  • ASEEL Distributes Another Round of Covid Relief
    ASEEL Distributes Another Round of Covid Relief
    Earlier in the fall, the ASEEL team continued their support of the artisans in their network during the ongoing Covid-19 pandemic. Though much of Afghanistan continue to operate as normally as possible, in-person markets and large gatherings of artis...
  • With Finalist Appearance for Entrepreneurship World Cup, ASEEL Migrates to Amazon Web Services
    With Finalist Appearance for Entrepreneurship World Cup, ASEEL Migrates to Amazon Web Services

    Earlier this year, ASEEL was selected as one of the top 100 startups in the global Entrepreneurship World Cup. ASEEL competed with over 100,000 startups globally to be crowned as one of the top 100 startups in the world.As part of the EWC Program ...

  • ASEEL Launches in Kabul!
    ASEEL Launches in Kabul!

    Earlier today, the ASEEL HQ team hosted its long-awaited launch in Kabul. The team has been working diligently since earlier in the year to overcome challenges posed by Covid-19 and get ASEEL posed to provide delivery of handmade goods within the ...

  • ASEEL Provides First Round of Covid Relief to Artisans
    ASEEL Provides First Round of Covid Relief to Artisans

    In these unprecedented times, a little kindness goes a long way. And our ASEEL community showed kind support in our first fundraiser to help artisans through the Covid-19 crisis. ASEEL provided the first round of Covid relief to our artisans from ...