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ASEEL is Global

ASEEL piloted in Afghanistan, but our model can succeed in any country with an artisan sector. The handmade goods sector is economically resilient and sustainable. ASEEL is working towards a future where multiple countries’ handmade sectors are included in our platform to compete with global markets.

ASEEL is Impact-Driven

Our business believes that development happens most sustainably at local levels. We work with artisans to improve their global customer engagement, build their brand, and help them increase their production and hiring capacities. Doing so allows them to improve their lives, the lives of their families, and their communities.

ASEEL is Sustainable

ASEEL plans to work with local businesses to boost their products, brand, and revenue. We will not displace existing artisan businesses and institute factory-based systems or promote businesses that mass produce items. All our items are handmade by individual artisans, using sustainable materials.

ASEEL is Ethical

We support all international standards that protect against child labor and support fair wages. Our platform is built with full transparency for both customers and producers. So customers know where their money is going and that the funds make it back directly to our artisans.


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Our Products

Khamakdozi Scarf
Khamakdozi Scarf
Khamakdozi Scarf
Khamakdozi Scarf
Khamakdozi Scarf
Khamakdozi Scarf
Khamakdozi Scarf
Khamakdozi Scarf
Short Dress
Short Dress
Yellow Long Dress
Nooristani Short Dress
Grey Short Dress
Green Short Dress
Dash Short Dress
Black Short dress
Handmade Calligraphy
Artwork Shamsa
Miniature Disclosure
Handmade Shamsa
Turkmen Silver Pendant
Gold Plated Pendant
Turkmen Pendant
Sterling Silver Pendant
Agate Stone Earrings
Gold Plated Earrings
Silver Earrings
Istalifi bowl
Medium Istalifi Plates
Brown Wallet
Brown Purse
Black Leather Purse
Simple Satchel Handbag
Satchel Bag
Crossbody Bag
Handmade Satchel bag
Handmade Duffle Bag
Mamluk Afghani
Reddish Chobi
Reddish Chobi
Traditional Chobi
Handmade Merino Rug
Ring Box - Plus
Jewelry Tri-Box - Plus
Ring Box
Ring Box
Ring Box - Plus
Jali Tray
Jali Tray
Jali Tray
Jali Tray
Jewelry Box
Dry Fruit Box


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